Glossary

Backlink - An inbound link from another site to the monitored target web page.

Blog - A web diary- sometimes focuses on one topic, can be written as a journal; can also serve as a communication tool for businesses of all sizes.   The word Blog formed by combining two words: web + log, and shortened to blog.

Context Advertising - Advertisements placed by automated servers based on the content viewed by the consumer. It is targeted and displayed in text or banner form, typically.

Full-text Search Engines - Internet services that seek the required information, input through a web interface, by comparing each word in web page text, and indexing them.  Full-text search engines include: Google.com, Yahoo.com, Altavista.com,Alltheweb.com, Bing.com, MSN.com and more.

Intext Advertisement - Advertising or advertising embedded into the structure of the text is called intext advertising. Most commonly, links to keywords or phrases that the text contains, but does not change the meaning of the communication, are examples of intext ads.

PageRank - A number from one to ten which shows a virtual value or popularity of a website or blog. Google and other search engine providers calculate Page Rank using a complex algorithm based upon the structure of hyperlinks that lead to each other and internet queries.

PayPal - PayPal is an online payment system that can help you easily send or receive money. Its unique identifiers are email addresses. More information on www.paypal.com

PR Article - A PR article contains promotional material about a product, service, company etc.

PR Effect - PR effect tells us how effective a company´s advertising messages have been. Combining PR articles, Intel advertising, and links embedded ads in quality communication is very effective in general.

PR Review - A PR review is an article in which the author writes his experiences and opinion about a product, service, company etc.

SEO - This is an acronym for Search Engine Optimization, and is a method to achieve leading positions in full-text search engines. It uses two basic pillars, on-page optimization (i.e. concerns itself with the site) and off-page optimization (i.e. backlinks). Companies like SEOmoz are well equipped to handle on-page optimization, BackLinks Genius is equally adept with off-page optimization and quality back links.    

SEO Indicators - Indicators of the quality array processing optimizing for your site with the search engines. They include PageRank, number of pages indexed, sites searched, the number of linked pages in search engines and more...)